Architecting the future of customer engagement.
I don't just implement marketing technology — I shape how enterprises connect with their customers at scale. With 6+ years leading complex Salesforce ecosystems, I bring strategic vision, technical mastery, and the leadership to turn ambitious goals into measurable outcomes.
Guiding enterprise SFMC programmes from strategy through execution across automotive, real estate, and Fortune 200 clients.
From Marketing Cloud Architect to MuleSoft Developer — validated expertise across the full Salesforce ecosystem.
End-to-end ownership of complex digital transformation projects across multiple industries and geographies.
3x Ranger with 5 Superbadges — a commitment to continuous learning and staying at the frontier of the platform.
I believe the best technical implementations start with business clarity. Before writing a single line of AmpScript or SQL, I map stakeholder goals to data flows — ensuring every system I build solves a real problem at scale, not just technically elegant but commercially impactful.
The most powerful marketing systems are built at the intersection of technology and human insight. I bridge the gap between data engineers, marketers, and executives — translating complexity into clarity and rallying diverse teams around a unified vision.
The Salesforce ecosystem evolves constantly. As a 3x Trailhead Ranger with 314 badges, I don't just keep up — I lead from the front. I bring teams along with me, running knowledge-sharing sessions and championing best practices that elevate the whole organisation.
I measure success in business results, not deliverables. Every journey I architect, every integration I design, every automation I build is tied back to a metric that matters — customer engagement, lead conversion, campaign ROI, or operational efficiency.
Operating at the highest level of the SFMC discipline — I own the complete technical vision for enterprise-scale marketing automation. This means architecting multi-cloud data strategies, driving REST API integration frameworks, and ensuring delivery teams execute with precision. I serve as the bridge between C-suite marketing goals and the engineering reality of the platform.
Led digital marketing transformation for a disruptive EV brand. I architected the full Salesforce ecosystem integration — Sales, Service, and Commerce Clouds unified through Marketing Cloud Connector and custom REST APIs. Designed personalised customer journeys that drove real-time engagement analytics, built interactive CloudPages, and enabled data-driven campaign personalisation at scale. Managed the full delivery lifecycle from requirements through post-launch optimisation.
Delivered end-to-end SFMC implementations for two complex programmes simultaneously: a US-based real estate brokerage's marketing transformation and an internal new-joinee onboarding feedback campaign. Built the full stack — CRM integration via Marketing Cloud Connect, SQL automation pipelines, data extension architecture, Contact Builder relationships, and custom preference centres coded in AmpScript and SSJS.
Delivered SFMC and Salesforce Communities implementations while pioneering voice-enabled CRM integration — building a Salesforce Expense Sheet connected to Google Dialogflow and Amazon Alexa. Created entity/intent configurations, Apex response wrappers, and JSON handshakes that bridged Salesforce with conversational AI platforms.
Built production-grade MuleSoft integrations for Fortune 200 clients — designing bidirectional data flows between Salesforce CloudCraze B2B Commerce and web applications. Handled the full spectrum from requirements gathering and solution design through to implementation, testing, and production support across complex enterprise environments.
Architected the complete Salesforce marketing ecosystem for a disruptive EV brand — unifying Sales, Service, and Commerce Clouds through MC Connector and custom REST APIs. Built real-time customer journey automation, lead capture-to-conversion pipelines, and interactive CloudPages that transformed how the brand engaged with prospective buyers at every stage of the funnel.
Designed and implemented a bidirectional integration between Salesforce CloudCraze and a web application for Fortune 200 clients — handling product lifecycle flows, order updates, and real-time data transformations with Anypoint Studio.
Pioneered a voice-enabled Salesforce integration — connecting Salesforce standard objects to Google Dialogflow and Amazon Alexa through Apex wrappers and JSON handshakes. Both chat and voice enabled, with outcomes stored directly in CRM.
Built an intelligent internal onboarding experience campaign from scratch — CRM integration via Marketing Cloud Connect, SQL pipelines extracting from synced data extensions, segmented audience architecture, interactive HTML emails, and a fully custom preference centre built in AmpScript and SSJS. Delivered complete reporting and subscriber management infrastructure.
End-to-end SFMC implementation for a US investment brokerage — Sales Cloud integration, SQL automation, Contact Builder architecture, and custom preference flows.
Full campaign build for a leading promotional products company — FTP configuration, import automation, filtered data extensions, and journey-level reporting.
A living testament to continuous mastery: 45 Trails, 5 Superbadges, and a commitment to staying at the leading edge of the Salesforce platform.
Marketing Cloud Email Specialist
Salesforce Certified
Marketing Cloud Email Administrator
Salesforce Certified
Platform Developer I
Salesforce Certified
MuleSoft Certified Developer – Level 1
MuleSoft · Mule 4
4x Copado Certified
DevOps & Release Management
Flosum Certified Professional
Salesforce DevOps
Whether you're scaling a Salesforce implementation, architecting a new multi-cloud strategy, or looking for a technical leader who speaks both business and code — I'd love to hear about your challenge.
Send a MessageEducation
B.E. (Information Technology)
P. R. Patil College of Engineering & Technology, Amravati